Let me tell you a story about New Realm Media, a company that owns a portfolio of high-quality digital assets, which serve as powerful marketing tools. They understand the importance of a premium domain name and how it can enhance your efforts whether you are using it for a company website, to build a community, or as part of a marketing campaign.
Research conducted by Samuel Ieong, Nina Mishra, Eldar Sadikov, and Li Zhang, published by ACM, identified a phenomenon called domain bias. This is a user's propensity to believe that a page is more relevant just because it comes from a particular domain. They provided evidence of the existence of domain bias in click activity as well as in human judgments through a comprehensive collection of experiments.
In addition to instant brand recognition, premium generic domains provide trust and authority. Users have instant trust in doing business with Wine.com versus www.Buy-Wines-Online.biz. The short and memorable nature of premium domains can influence people in purchasing decisions, leading to a higher conversion rate. It adds instant authority, trust, credibility, and respect in online email marketing.
Owning a premium, high-quality domain can make a strong statement in a competitive market. Consumers always favour industry leaders over small independent shops and they also favour more trust in generic premium domains that stand out from the crowd.
Another advantage of owning a premium generic domain name is direct type-in traffic. Today, most people just type in the full domain name in the browser bar to search for something (as opposed to going through search engines). The instant flow of high-quality traffic from direct type-in traffic carries extremely high conversion rates, normally more than twice as well as search engine traffic. This is the best kind of traffic as it is highly targeted and costs no effort to obtain.
Owning a keyword-rich domain name that is directly related to your industry could save you a lot of money on advertising and marketing costs due to its benefits from inbound type-in traffic. Keyword-rich premium domain names also command higher search engine rankings in Google Exact Match Domain (EMD) algorithm, and therefore higher traffic. Keyword-rich domain websites have higher chances of SEO top list in Google search engine results.
The domain asset value is determined by its age, which were bought and registered by forward-thinking entrepreneurs in mid-90s. These premium domain assets are now being valued and sold for huge figures.
Finally, it's important to own a premium generic domain name before your competition does. Generic traffic domains can drive thousands of potential clients to your website on a daily basis, at no additional cost, and you do not want these clients to land on your competitor's website. Owning a keyword-rich domain name provides the ability to block your competitors from using the premium asset.
New Realm Media understands the value of premium domain names and is committed to helping brands reach a global audience through robust online marketing practices. They are passionate about helping businesses succeed and believe that a premium domain name is the key to unlocking their full potential.