Italian Week in Australia - A New Realm Media Project
Running from 2007 to 2017, Italian Week is the Official Celebration of the Italian National Day. A feature of the much loved Italian Week was the Illumination which comprised of lighting up superstructures in and around Brisbane in the Italian colors. This Illumination was pioneered by Italian Week in 2008 with the Story Bridge being illuminated in Green White and Red in 2011 to celebrate the 150th anniversary of the unification of Italy.
Victoria Bridge In Brisbane Illuminated in Italian colors as part of Italian Week produced by Alessandro Sorbello
The 2nd of June is one of the most important Italian national holidays which, like July 14th in France (Storming of the Bastille) and July 4th in the USA (Independence Day), celebrate the birth of the nation. Honouring this important date in Italian history and as a tribute to the influence of Italian culture in Australia, Italian Week developed a concept in 2009 to create a point of focus for the festival. Known as the ‘Illumination’, this focus point consists of lighting up key structures in the city of Brisbane in the Italian colours of green, white and red for the duration of Italian Week festival. Starting with the Treasury Casino in the heart of Brisbane, historically significant buildings and architectural structures have been illuminated each year since 2009.
Italian Week 10th anniversary Illumination 2016
To celebrate the 10 anniversary of the Italian Week, the city of Brisbane lights up in green, white, and red. Starting from the 26th of May and continuing on through the 5th of June, some of the city’s most important superstructures will be illuminated in the Italian national colors to celebrate the Italian Festival and the Italian National Day on the 2nd of June.
The Italian Week tribute to Italy by another Country is the largest one of its kind in Australia.
Brisbane’s iconic Story Bridge, Victoria Bridge, Kurilpa Bridge, QPAC (Queensland Performing Arts Centre and the Treasury Casino will all celebrate Italian culture in a vibrant display of green, white, and red as Australia’s third largest city pays tribute to the influence of the Italian culture and migration in a stunning visual display.
The Italian festival producer Alessandro Sorbello said “The illumination gives every Italian and lover of Italy an opportunity to be inspired to remember the things they love most about one of the world’s most beloved countries. Italy means something different to almost everyone and the symbolic meaning in the Illumination creates emotional engagement with Italians and lovers of Italy”. According to the Italian Embassy in Canberra, currently Australia’s love affair with Italy equates to an inbound to Italy of 5 Billion Euro each year.
Italian Week is an Initiative of the Italian Government Under the Patronage of the Italian Embassy in Canberra
Brisbane Italian Festival in New Farm Park attracted over 65,000 people in 2016 making it one of the largest cultural festivals in Australia
Running for 11 years from 2007 until 2017 and hosting over 400 events including several major street festivals which attracted over 65,000 people to Brisbane's New Farm Park in 2016.
The Festival was founded and produced by Cav. Alessandro Sorbello, digital marketing and media was coordinated by New Realm Media